Founding executive director Kat Rosqueta provided BBC Capital readers with insight on choosing the right charity to support. For many donors, she said, their actions will be heavily influenced by personal experience, which may drive them to donate to causes close to their heart, for example. She advises would-be donors to “start with the end. What is the change in the world that you are hoping to make?” This could be providing care to Ebola victims in West Africa or helping deprived children to read in a local school.
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